Athletics

24 ATHLETICS. spectus, andoccupies p. 3—the back (p. 4) can be let for advertising. A very great number of entry forms inuse are imperfect and misleading; even the A.A.A. official form is behind thetimes, and does not provide for cycling. The author ofthis book will be glad to afford any informationor send a model form, per return of post, to any hon. sec., or the one given onpages 26 and 27 may be copied in its entirety. Even mostof the leading clubs in London are out of the runningin this respect. It is nota question of fad or fancy, but right or wrong, and imperfect forms often mislead the competitor into making apparently false statements ; too often the mistake-xask.tx is only too glad to blame theform. It is also absolutely unfair and unjust to the handicapper unless proper forms areused. The subject is all important. Advertising. —A liberal allowance must be made for this. For local purposes, effective posters, both large for walls, and smaller forshop-windows, must bewidely circulatedfor miles round. To use in connection with the former, a supply of new pictorial postersor show-bills—an accurately drawn representation of a bicycle or flat race, printed in showy colours —ought to be obtained from Iliffe and Son, Coventry. If properly displayed, more especially in a neighbourhood where sports are not of common occur­ rence, they greatly affect the gate. The local papers must be well patronized, and the sporting papers circu­ lating within a hundred miles. If in the home counties, frequent advertisements ought to appear in the Sporting Life and Sportsman, or once or twice if at a great distance. Nearly every one interested in sport sees the Referee, and although the rates arehigh, the extra outlay is more than recouped. If in the Midlands, Sport and Play (151, Edmund Street,Birmingham) is a good medium; in the northern counties generally, the Daily Sporting Chronicle,